Jun 28, 2022
In Wellness Forum
Every self-respecting digital marketer knows that mobiles are the present and Image Manipulation the future of advertising, but achieving user engagement can be quite a challenge. Today we are going to talk about how mobile marketing should be to generate Image Manipulation attraction and what are the challenges it faces. The problems of mobile marketing to connect with users One of the biggest challenges of digital advertising is to attract the attention of users Image Manipulation without being intrusive. Ad blockers have experienced a boom in recent years for a very clear reason: users are tired of seeing ads that do not provide them with value and that make Image Manipulation it difficult for them to navigate. And when we talk about mobile marketing, this risk is multiplied. Advertising on mobile devices is particularly frowned upon by users for Image Manipulation two reasons: The screens are smaller . In mobile content, visibility is key, since there is a very small space. Therefore, a single ad is enough to completely ruin the experience. In fact, 69% of users complain that mobile ads obscure the content they want to see. Mobile is perceived as a more personal Image Manipulation experience. Mobile phones are with us most of the day, and we perceive them as a fundamental point of contact with the people we care about. We make more personal use of mobile phones than of Image Manipulation computers, which makes it worse for brands to interfere in our experience. And because of this, up to 71% of mobile users find that half of all ads interrupt their experience. Another risk of mobile marketing is that the ads simply go unnoticed . Our attention is selective and it is relatively easy Image Manipulation for us to learn to ignore what we are not interested in, so it is possible for an ad to be displayed on users' mobiles without leaving them with any impact... and that is if they have not blocked it directly. And finally, in mobile marketing we also have to deal with the "fat finger syndrome": the small size of the Image Manipulation screens means that up to 60% of clicks occur by mistake .