The Pew Research Center reports that more Phone Number List than 80% of Americans feel that the risks of companies collecting data on them outweigh the benefits. A recent Google survey showed that 73% of people use online tools in order to protect their privacy. Amidst this consumer concern, Apple and Google are phasing out third-party cookies, one of the main ways Phone Number List companies collect data on consumers.
Now, digital marketers are revamping their data Phone Number List collection strategies and aiming to gain back consumer trust. .Advertisers who can deliver the transparency consumers demand can expect to see an increase in data willingly exchanged by the customer. This could negatively impact the bottom line if marketers aren’t able to pivot efficiently. McKinsey suggests companies Phone Number List Phone Number List that can’t land on an effective data strategy could end up paying as much as 20% more on marketing and sales to generate the same results.
A mckinsey-growth-marketing-and-sale-mi...A Phone Number List research report from McKinsey draws the conclusion that “a strong, trust-based relationship with customers may be the key to a sustainable, effective data strategy.” One alternative for marketers who used to rely on third-party cookies is first-party data. That’s data a company collects directly from its customers. Search volume for “first party data” is growing.