The author starts from the concept of competitive product analysis, and shares the whole process guide for writing a competitive product analysis report. Experience sharing will take you around those pits. I wrote an article about how to output interactive documents before, and a small partner responded to "banned goods analysis" in the background. Scare me, he should mean to say "competitive analysis". In fact, everyone should have done a competitive analysis, but the focus or purpose is different. For example, one day, the big boss gave the PM a request: users felt that the login/registration steps were too cumbersome and uncharacteristic.
The product manager may select several APPs for interactive/visual designer reference based on target users or product positioning, and explain clearly the needs; The interaction designer will compare all related apps, take the essence and remove the dross, so as to get the most suitable and optimal solution to the visual designer; After visual designers get the phone number list corresponding requirements and prototypes, they also need to do a competitive analysis, but they pay more attention to the visual aspect. For example, why do the buttons of an APP choose large rounded corners, and whether large rounded corners are also suitable for us? In the above example, it seems that the product manager is guiding us to do competitive analysis, but in fact, this does not require a role to deliberately guide us.
Competitive analysis can be done by everyone and in every role, including development and testing, and it's worth doing. Simply put, this is the product thinking that an Internet person should have . 1. What is Competitive Analysis? Competitive products are competing products, competitors' products, and competitive product analysis, as the name suggests, is a comparative analysis of competitors' products. The term Competitive Analysis originated from the field of economics and refers to the analysis of the advantages and disadvantages of existing or potential competitive products. With the popularity of the Internet, it is now widely used in the preparatory stage of Internet products.