Will eclipse other sources and generate 65 billion calls to businesses by 2016, a volume that will grow at a compound annual growth rate of 43%. Credit: DialogTech, The Click-To-Call Playbook for Paid Search The increase in leads from mobile Shadow Making search is good news for SMBs, as calls are the most valued source of leads. According to a BIA/Kelsey report, 66.4% of SMBs rate phone calls as a good or excellent source of leads, more than any other source, including online forms, email, paid leads, and even prospects in person. The value of calls as leads is no surprise. Calls indicate strong interest and a live connection with a potential customer or sale. The immediacy Shadow Making of response, meeting specific customer needs, and the ability to engage in two-way dialogue help increase conversion rates for phone call leads. And yet, even though Shadow Making the technology exists to drive more calls.
Keyword, ad/campaign, landing page, call-only ad, call extension Caller data, e.g. phone number, location, date/time of call, Android/iOS Type of call, for example, service, sales, or misdial Outcome of call, e.g., duration of call, complaint resolved, information provided, sale made, follow-up needed Call-specific data that can help optimize where, when and to whom your ads should be targeted. This includes: Call Shadow Making location Date hour Keywords, platforms, search Shadow Making engines Tracking this data helps optimize ads that generate calls, such as increasing bids for those high-converting targets and eliminating keywords that didn't generate phone leads. This increases efficiency in resource allocation, reduces costs and increases call volume. Conclusion Mobile marketing Shadow Making strategies are too often copied and pasted from past PC campaigns. Yet even mobile campaigns can have different goals that are better optimized for a narrower reach or prospect type.
Let locals know you're local too Consumers are buying locally at an increasing rate, not just because businesses are nearby, but because they trust local business owners more and believe the products and services are superior. Eighty-two percent Shadow Making of US consumers buy from local businesses, and nearly 50 percent said they will increase their purchases of local products and services in the coming year. This is also reflected in Google's reports that 50% of searches have local intent. It is Shadow Making therefore essential to ensure that consumers know Shadow Making that a business is local (and locally owned). Area codes, location information in ad text, and URLs and location extensions that include a link to directions to your business all indicate that the business is nearby and nearby.