Email marketing remains one of the most effective tools in your digital marketing toolbox. One of the reasons is the constant use of smartphones and Wi-Fi. In fact, according to DMA, 73% of people prefer email as a means of Image Masking communicating with brands. In this research, email beats out other channels such as social media, SMS, messaging apps, phone, web banners, and face-to-face. This is a great opportunity for marketers to reap all the benefits of email marketing. And in the age of personalization, it's no surprise that consumers prefer personalized Image Masking email. In fact, according to Aberdeen, thepersonalizing emails increases click - through rates by 14% on average and improves conversions by 10%. Yet many marketers still don't personalize their email communications. In fact, a Certona survey reports that Image Masking only 39% of online retailers send personalized product recommendations.
So why aren't marketers using personalization when they know it works? The short answer is that it can be difficult. A report from Adobe shows that 60% of marketers admit to having trouble personalizing their marketing content. Fortunately, this is a hurdle you can overcome by educating yourself on how to personalize your email Image Masking marketing. Email personalization is far too important to ignore. That's why we've put together a quick and easy guide to help you understand everything that goes into creating a personalized email campaign. Below we will talk about the steps to follow before hitting send. And we'll also give you some tips for sending more inviting emails (without sounding creepy). Email personalization : how to get started Although you just want to get started Image Masking with email personalization , it's best to plan ahead. You'll want to make sure you have everything you need before you start developing campaigns. Follow the steps below to get started: 1. Develop a plan. If you want to personalize your email properly , you need to start with a plan.
While creating a more personalized subject line can help you increase open rates initially, it's not a solid strategy for improving click-through rates and conversions over time. You will need to focus on all aspects of your email campaign if you Image Masking want to get the most out of personalization. As you begin to create your email personalization strategy , keep the following points in mind: Goals - What do you hope to accomplish with this customization? It's important to have specific, measurable goals in mind before you begin any email campaign planning. Measurement - How will you measure the success of your personalized email campaign? If you want to improve engagement, you can look at things like open and click-through rates. Whereas if your goal is to increase Image Masking conversions, you will want to measure the conversion rate. Data - You will also need to consider the type of data you have about your email subscribers before you start developing a personalization strategy.