As a content marketer, that worries me. Google is increasingly focusing on useful content that answers specific search queries. With the Helpful Content Update in October, Google prioritizes content that provides value. Kristine Pratt DIRECTOR OF MARKETING AT BOOSTABILITY Google is aware of the trend. The search engine focuses more and more on useful content that answers specific search queries. With the Helpful Content update in October and other changes in the algorithm, Google favors content that provides value. Google's algorithm rewards websites that focus on user experience. That will be even stronger this year. This year more than ever, content experts are faced with the challenge of producing more content.
This is because they improve their position in online whatsapp mobile number list searches. And where resources are lacking, artificial intelligence can be helpful. AI can be used as a writing aid or write an entire blog article. Nevertheless, the content should be checked again by hand – i.e. by a person. For example, a content marketing manager needs to incorporate the right keywords or add information that a chatbot cannot provide. And that's exactly why we don't have to worry about AI doing our work. Even if she keeps learning. Because marketing will always need a human touch. Trend Social Media enables a personalized customer journey and authentic experiences Alyssa Trenkamp, VP Brand Marketing and Communications at Uberall Many consumers feel the excitement of experiencing something new and unique.
In today's world, which is determined by algorithms. That’s why consumers use social networks like Instagram, TikTok or even the Metaverse. There they discover new places and share experiences with friends. Social media is about authenticity. Innovative companies use social media platforms to meet the needs of their consumers. Alyssa Trenkamp VP BRAND MARKETING AND COMMUNICATIONS, UBERALL Social media is about authenticity. Innovative companies use social media platforms to meet the needs of their consumers. Even the most iconic brands find ways to wow their loyal customer base with new ideas. A fresh interpretation of classics never hurt.