Google recognises that there is reticence. In June, it announced that the deadline for Privacy Sandbox – which will see the phasing out of support for third party cookies in Chrome – will be extended to 2023 in order to give the industry more time to properly prepare.
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
Elsewhere, Apple’s IDFA update (among a flurry of other privacy-related updates) is forcing marketers to rethink their acquisition and retention strategies in order to account for reduced in-app targeting.
One solution for all of this is to build and develop first-party data to create more relevant and meaningful relationships with customers.
Identifying LTV (and maintaining long-term ownership of customers)
The immediate benefit of first-party data is that it is privacy-safe, as customers have already opted in to providing it. When stored and implemented in the right way, it can also provide a joined-up view of the customer journey, allowing brands to target customers at the right moment in their journey and with the right message, according to their needs.
Online retailer MandM Direct is a strong example of these benefits in action. Around five years ago, it moved from a marketing-focused approach to a customer-first strategy, a shift which involved building a ‘data lake’ that enabled the brand to create a single view of the customer.
Phil Twigg, Head of Acquisition for MandM Direct, expounds on the brand’s multi-year first-party data journey in the sixth episode of ‘Marketing that Matters’.