Clicking through to your landing pages, your email ctas could probably use a little work. Imagine your email campaign is a movie. Your subject line and preview text would be the trailer, your body copy the rising action, and your cta the highlight where it all finally comes together. Just like a movie, the highlight of your email should be interesting, creative, and eye-catching to inspire your readers. In this article, we'll go over the basics of creating an email cta with some best practices, mistakes to avoid, and examples for getting it right.
What are email calls to action and why are they important? Your email ctas tell your subscribers what you want them to do after reading your email. They link to places company mailing list of your email campaign, like a specific landing page. Think about your goal for the email campaign. Do you want people to:rsvp to an event? Buy a product? Read a blog post? Listen to a podcast? Watch a video? Make a donation? Your cta literally connects your email campaign to where your subscribers will take an action. Ctas are relevant because they drive your email marketing roi. Thirty percent of marketers say email has the highest roi of any tactic. To make this work for your organization, you will need an effective cta
Strategy to drive conversions and website traffic. Which is better for email ctas: links or buttons? When writing email ctas, you'll need to decide whether you want to use hyperlinks or buttons. At campaign monitor, we've found that buttons deliver a 28% higher click-through rate than traditional hyperlinks. For starters, buttons are easier to spot than standard hyperlinks because buttons are usually designed with bright colors. Additionally, cta buttons lend themselves well to the idea that online readers are scanning — they