When Pinduoduo moved from "outside the Fifth Ring Road" to Nasdaq, Kuaishou gained hundreds of millions of users outside the mainstream, and Qutoutiao quietly developed to 40 million DAU, "sinking market" or "emerging market" has become phone number list a trend in recent years. hot word.
However, what many people ignore is that outside the Fifth Ring Road is the base of "Pinduoduo", but Pinduoduo will eventually have to complete a siege to occupy the center of the market and complete their second-stage leap.
But this reverse development is not easy. Pinduoduo's development model designed for sinking, as well as the deep brand imprint outside the fifth ring, the most important thing is to fight head-on with the opponents in the fifth ring, all for Pinduoduo. Moving to the city adds a lot of uncertainty.
Slow companies and fast hands are becoming wolves
After Kuaishou released an internal letter in June this year, announcing that it planned to reach 300 million DAU before the Spring Festival, you can clearly feel that Kuaishou has accelerated its pace: Kuaishou not only wants to win more "old irons", but also expands users in first- and second-tier cities share.